An AI assistant that answers customers when you can't.
A website earns the visit, and an assistant keeps it. We build an AI assistant into your website so visitors get answers at any hour and you receive enquiries that arrive sorted, with the details you need to reply.
Do you do emergency repairs tonight? A kitchen pipe just burst.
Yes, we take emergency calls until midnight. If water is still running, shut off the main valve, usually near the water meter. Can I have your address and a good number to reach you?
42 Elm Street. 416-555-0100.
Thank you. I’ve marked this urgent and sent it to the on-call plumber, who will call you shortly.
What the assistant does
- Answers at any hour
- It is trained on your services, hours, prices and policies. When it doesn't know an answer, it says so and passes the conversation to you.
- Sorts and books
- It collects the job details, flags what is urgent and puts the enquiry in your inbox or calendar.
- Follows up
- It replies promptly and reminds people who asked. Anything beyond a direct reply goes only to people who opted in, in line with Canada's anti-spam law (CASL).
Why small businesses are adding one
AI is now ordinary business equipment. Statistics Canada reports that 19.2% of Canadian businesses used AI in the second quarter of 2026, up from 6.1% in the second quarter of 2024, and 28.2% of those used chatbots or virtual agents.
How we set it up with you
Every project is different, so each is quoted in writing after a short call. We can also add booking, lead capture and follow-up automation.
- You approve the information
- It only answers from information you approve, so it stays accurate to your business.
- It matches your brand
- The tone and design fit the website we built or the one you already have.
- A person stays in the loop
- You decide when the assistant hands over to you, and where each enquiry is sent.
- Running costs
- Running an assistant can be free or low cost. Your handoff pack explains the free options, including running it locally, and the paid ones that trade cost for convenience. If you would rather not manage any of it, we can take care of it for a one-time fee.
- New or existing site
- It can be part of a new build or layered onto an existing site. Typically 2 to 6 weeks.
Common questions
Does an AI assistant replace me or my staff?
No. It handles the routine questions and collects details so that you can spend your time on the work only you can do. It hands over to you when it doesn't know the answer.
Can you add one to my existing website?
Yes. The assistant can be part of a new build or layered onto a site you already have.
How long does it take?
Typically 2 to 6 weeks, depending on what it needs to know and what it connects to. Your written quote confirms the schedule.
How much does it cost?
Every project is different, so we quote each one in writing after a short call. Running it afterwards can be free or low cost, and your handoff pack explains the options. We will tell you honestly whether an assistant is worth it for your business.
Ask about a website with an AI assistant.
A short call, no obligation. We aim to reply within an hour.
